What is User Experience, Why Should You Care About UX?

What is User Experience

What is User Experience, and why should business owners care about UX?

User Experience a term that mostly everyone heard once in their lifetime. Most think it’s just the design enhancements to attract a customer, but only a few who actually dived into the depth of this in-demand term understand the real purpose of UX and an actionable implementation plan to make it work for them.

In this post, we are going to brief what UX is and the importance of user experience and why small & medium businesses should invest in UX to stand out in a competitive yet clustered market.

What is User Experience a.k.a. UX?

User experience is the user/person’s satisfaction with the digital assets of a company whether it’s a website or application. It’s basically how the user feels while interacting with the digital device/assets.

Most often, user experience is understood as good design and use of colour to make things appealing. But that’s not all, design is a factor to attract the user, but the experience starts just after the user starts interacting with your digital systems.

A good user experience is always focused to meet the exact need of the user without confusion or any sort of difficulty. Adding to that, the simple and effective the digital system is, the better the user experience could be.

This must have helped you to understand what UX is. If not, then the importance will give some more clarity. Let’s jump into the importance of user experience for your business.

Importance of UX and why you should care about it?

Imagine, a user searched for some product let’s say “running shoes” and find your website on top of Google. Here the exact need of the user is to get some best quality running shoes. If your website is giving the exact need what the user is asking for then you win the user experience game here. And in case your website has provides some results which seems irrelevant or misleading, then the user will just get back to Google and look for some other website, and you lost the user.

What could be wrong there for which the user left your website and looked for some other website. May be something that doesn’t look good to the user or the user was unable to find as per the requirement, or your website might be loading too slow which irritates the users to wait or the user mightn’t get any supporting information about the product to identify the quality of it.

Reason could be any, but the end result is you lost the user who could be your next customer and all that’s because of the user experience which was not enough to bind the user with your website.

Better UX could yield conversion rates upto 400% – Statistics by Forrester.

UX is not about the relevancy or design elements, but also matters a lot more factors such as mentioned above such as your website’s loading speed, simplicity of the page, engaging information to build trust and many more factors.

What will help you to provide a good user experience?

At the end of the day, every business owner’s goal is to turn a user into customers as quickly and painlessly as possible. How? By implementing a good user experience on your website, this helps the user meet the finish line without any hassle and get what the user has intended.

Let’s take a look at some most common factors to enhance the user experience.

1. Accessibility:

You never know from where your user will come. Ensuring better and quicker accessibility to your website would be the key to complete the first checklist of user experience. Faster and easier accessible websites are turned out to be the most preferred. Some accessibility factors could be – website load speed, font readability, colour combination, screen readers etc.

2. Usability:

To make sure the user gets what’s asked, usability could be the master key. Good usability allows the users to effectively and efficiently achieve their end goal on your website. For example, if your website has information but unable to make the user understand the impact or quality of it, then the user might face challenges fulfilling the end requirement.

3. Usefulness:

Websites or applications succeed if useful information is provided to the user rather than providing unnecessary information. Imagine, you just need 2 lines of content to satisfy the user’s requirement, but you have provided tons of content which seems unnecessary for the user with a hope to make the user spends more time on your website. This mostly make the user confused and the end result might be the user bounce back from your website.

4. Design Thinking / Desirability:

Good use of design thinking are desirable by users, and gets appreciation. A good design thinking leaves a positive impression of your website on the users. Even if you have made your website accessible, provides usefulness but lacks in well-planned design you will fail to get the customer’s trust.

Good UX practices makes your user achieve the end goal easily. Use of best UX practices differentiate you from your competitors, leaves positive impression and your website might be the centre of the tale.

In simple word, are you able to address the user need.
– If yes, you are doing good in terms of UX and maintain it.
– If somewhat, you need to work some more to understand user behavior and craft your digital assets accordingly.
– If no, you are literally losing out potential customers and it’s time to research UX and implement immediately.

I hope you’ve found this article useful! If you want some more insights on user experience and it’s importance for your business, Mark My Words is listening. We have intuitive UX researchers and designers who will help you improving the UX and give your website a human touch as if you are directly interacting with the user.

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