Have you been living under a rock? If not, you know how important social media is for small businesses. The limitless potential to use your possible customers’ black mirror to get them to become customers is mind-blowing when observed in retrospect.
However, the whole point of social media is keeping up with the trend all while putting your brand message out in front of your audience (read: customers). So, what will be our offering in social media that will bring you up the ranks and convert to sales? TL;DR: Your Brand Story.
Let’s start with some great imaginative examples to make you understand the potential of social media.
Imagine you recently launched a restaurant. Your restaurant name is very fancy, your restaurant is shining with lights, pleasant decorations, humble staffs and like 5-star ambience service approaches etc etc.
You have spread thousands of leaflets, flyers in your serviceable area. And you’re super excited with the new beginning and initiatives taken to bring hundreds of footfalls from day one.
Let’s say you get 50-60 customers on day one and around the same numbers maintained for the next week. Do you think you can sustain the same number for a month or two? Think again and you will have the answer with you.
Your audience will forget yours once they see another restaurant better than you, will you again start distributing leaflets and flyers to divert them towards you.
The leaflets which worked great earlier may not work the same every time. Additionally the expenses will be a head-ache for you.
So your question is should I stop investing in leaflets or flyers which I’m assured about and worked for me in the past.
It depends on you whether to continue spending on leaflets, but as we mentioned when this method stops working for you, then what. Do you have a plan in mind?
The world is digital. Not only are you using the phone and exploring things, everyone does, even the kids and grandparents.
Have you ever thought about how many times users spend on social media per day? You will be amazed to see the answer. On an average one person spends around 2 hours and 16 minutes on social media per day, this is a statistics from Global Web Index.
Do you have any plan to place your restaurant just under their fingertips? If not, it’s time to give another 10 minutes going through our approach of social media for small businesses and how it will be beneficial for you.
You must have a fair idea about Social Media, right. We trust you might be spending time on social media and you come across various types of content from your circle as well as from businesses.
Also Read: The Importance of Branding for Your Business
Let’s Have A Quick View on What Social Media is:
As per industry norm, social media refers to the online platforms that allow people to connect, share content and participate in online communities.
Some of the most popular social media platforms include Facebook, Twitter, Instagram, LinkedIn, YouTube and the new-age platforms like tik-tok, YT Shorts, MX TakaTak, Josh etc etc.
Social media is now an important part of many people’s daily lives, and it is being used for a variety of purposes, such as staying in touch with friends and family, networking with others in your field, and following news and current events.
Some people use social media to keep up with the latest trends and to discover new products and services like us, while others use it to promote their businesses or personal brand like you.
Overall, social media offers a way for people to stay connected and to share their thoughts, ideas, and experiences with others.
Use of Social Media for Small Business Like Yours:
Your small businesses can leverage social media to connect with your potential customers, build brand awareness, and drive actions. By creating and sharing engaging content on social media, you can increase your businesses’ visibility and reach a larger audience.
Social media can also be a powerful tool for customer service and building relationships with your customers. Twitter has been the favourite grievance channel nowadays. Airtel is the example, they have used Twitter not only to connect but to resolve grievances of their customers.
More or less, businesses like yours use social media to post regular updates, attract followers and engage with them by answering questions, responding to comments, and sharing relevant content.
Social media has been the factor of trust for businesses as it presents the positive reputation of a business and helps in increasing brand awareness.
Apart from that, social media are widely adopted to run targeted advertising campaigns, which can help businesses to reach a specific audience and to drive actions as per their requirement.
Some Important Steps You Should Follow to Leverage The Power of Social Media:
- Identify your target audience and the social media platforms they use.
- Develop a social media marketing plan that outlines your goals and strategies.
- Create and share engaging content that resonates with your audience.
- Engage with your customers and respond to their comments and questions in a timely manner.
- Monitor and track the performance of your social media efforts using metrics such as engagement rates and website traffic.
In your imaginative case of the restaurant business, you can use social media to showcase your delicious dishes, share special offers, and connect with your customers.
Not only that, encourage your customers to share photos and tell stories about your restaurant to bring in more trust and effectiveness to your overall marketing effort.
We hope the explanation is good for you to take the first call towards adopting social media as one of your effective and productive marketing strategies.
Mark My Words trusts your business and understands your customers. Our social media experts at Mark My Words are storytellers that resonate with your audience rather than just posting using a standardized social media calendar. We are here to help you out, just a knock on our door and we will make sure your audience is at your doorstep.