From Hashtags to Sales: How Instagram is Changing Business
Instagram has revolutionized the way businesses do online marketing. From being a photo-sharing platform to a marketing tool, Instagram has come a long way. Instagram has over one billion active users. Thus considered as the most effective marketing tools for businesses of all sizes. The platform has enabled businesses to engage with their customers in…
Read MoreHow Storytelling Drives Engagement in Social Media: From Branding to Belonging
As a marketing guy, I’ve learned that in today’s world, simply having a great product or service is not enough. People want to feel connected. People want to be a part of the brands they use and support. They want to feel like they belong to a community. And that’s where storytelling comes in. Storytelling…
Read MoreThe Power of Social Media for Small Businesses
Have you been living under a rock? If not, you know how important social media is for small businesses. The limitless potential to use your possible customers’ black mirror to get them to become customers is mind-blowing when observed in retrospect. However, the whole point of social media is keeping up with the trend all…
Read MoreUnderstanding Bounce Rate: 10 Tips for Improving Your Site’s Bounce Rate
In this article you will get a fair idea about bounce rate, which factors contribute to increased bounce rate and how to reduce bounce rate on your website. The factors mentioned in this article have been used for our website as well as for our clients and we have seen great results from it. In…
Read MoreThe Importance of Pogo Sticking in SEO: What You Need to Know & How to Avoid it?
In this blog we are going to decode what is pogo sticking, why it happens, how it can impact your website SEO and how to avoid pogo sticking. In fact this approach has helped me rank my website higher in the search engine and I witnessed a drop in bounce rate as well. So let’s…
Read MoreThe Importance of Consistency in Branding for Your Business
Branding is something that everyone aware about, but do you know the importance of consistency in branding for your business. Using holistic branding strategies, we have been helping our clients to gap the bridge between them and their customers. Branding refers to the practice of promoting a brand and its portfolio, background, products or services…
Read MoreWhat is User Experience, and why should business owners care about UX?
What is User Experience, and why should business owners care about UX? User Experience a term that mostly everyone heard once in their lifetime. Most think it’s just the design enhancements to attract a customer, but only a few who actually dived into the depth of this in-demand term understand the real purpose of UX…
Read MoreWhat is SEO and how exactly does SEO work?
Search engine optimization is something that most business owners are aware about. The fact is if you have a website it’s somehow essential to know about SEO basics. In this post, we will walk you through what SEO is and how exactly it works. Let’s get started. What is SEO? SEO stands for search engine…
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