Why Customer Reviews Matter for Your Business

Why Customer Reviews Matter

Recently we worked for a client to improve the customer reviews on their local pack on Google My Business. And you don’t believe the impact. So I thought to outline the impacts a customer review can bring to your business. Customers looking to purchase are more likely to go through the reviews of any product…

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#Tags to Sales: Instagram is Changing Business


Instagram has revolutionized the way businesses do online marketing. From being a photo-sharing platform to a marketing tool, Instagram has come a long way. Instagram has over one billion active users. Thus considered as the most effective marketing tools for businesses of all sizes. The platform has enabled businesses to engage with their customers in…

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How Storytelling Drives Engagement in Social Media

How Storytelling Drives Engagement

As a marketing guy, I’ve learned that in today’s world, simply having a great product or service is not enough. People want to feel connected. People want to be a part of the brands they use and support. They want to feel like they belong to a community. And that’s where storytelling comes in. Storytelling…

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The Power of Social Media for Small Businesses

The Power of Social Media

Have you been living under a rock? If not, you know how important social media is for small businesses. The limitless potential to use your possible customers’ black mirror to get them to become customers is mind-blowing when observed in retrospect. However, the whole point of social media is keeping up with the trend all…

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Understanding Bounce Rate: 10 Tips To Improve

Understanding Bounce Rate

In this article you will get a fair idea about bounce rate, which factors contribute to increased bounce rate and how to reduce bounce rate on your website. The factors mentioned in this article have been used for our website as well as for our clients and we have seen great results from it. In…

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The Importance of Pogo Sticking in SEO


In this blog we are going to decode what is pogo sticking, why it happens, how it can impact your website SEO and how to avoid pogo sticking.  In fact this approach has helped me rank my website higher in the search engine and I witnessed a drop in bounce rate as well. So let’s…

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The Importance of Consistency in Branding

Importance of Branding

Branding is something that everyone aware about, but do you know the importance of consistency in branding for your business. Using holistic branding strategies, we have been helping our clients to gap the bridge between them and their customers. Branding refers to the practice of promoting a brand and its portfolio, background, products or services…

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What is User Experience, Why Should You Care About UX?

What is User Experience

What is User Experience, and why should business owners care about UX? User Experience a term that mostly everyone heard once in their lifetime. Most think it’s just the design enhancements to attract a customer, but only a few who actually dived into the depth of this in-demand term understand the real purpose of UX…

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What is SEO and How Does SEO Work?

What is SEO How SEO Work

Search engine optimization is something that most business owners are aware about. The fact is if you have a website it’s somehow essential to know about SEO basics. In this post, we will walk you through what SEO is and how exactly it works. Let’s get started. What is SEO? SEO stands for search engine…

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